PROBLEM:

ADCi’s previous website was lacking hierarchy and structure. The purpose of the site was not clear for the user, which led to frustration and lack of qualified leads.

SOLUTION:

Produced a new, refreshing website focused on the user. Having a clear understanding of the user's needs — I designed wireframes and mockups, with improved navigation and functionality. Making the website more user-friendly and intuitive to navigate, with clear and decisive call-to-actions.